Origin story: how nular came to be
We started by implementing AI support and sales agents for our first clients.
But our background in Conversion Rate Optimization made us see something others missed.
As we read through the conversations our agents were handling, we discovered something that changed everything: customers were telling us exactly why they weren't buying. They were explaining their frustrations, their confusion, their unmet needs—in their own words, in real time.
"The checkout button doesn't work on my phone."
"I can't find the size guide anywhere."
"Is this the same product I saw on Instagram? The photos look different."
"I've been waiting for this to come back in stock for weeks."
This wasn't feedback we had to survey for or guess at. It was happening in real time, every day, in conversations that were being resolved and forgotten.
We realized: qualitative insights from real conversations are worth more than any analytics dashboard. They tell you the "why" behind the numbers. They reveal friction points that no heatmap can show. They capture the exact language your customers use.
The problem was scale. Manually reading thousands of conversations? Impossible. Training humans to extract and categorize insights consistently? Expensive and slow.
So we built nular.
What we believe in
Conversations are data
Every customer interaction contains signals about your product, pricing, messaging, and user experience. Most companies treat support as a cost center. We treat it as a research gold mine.
Qualitative beats quantitative
Analytics tell you what happened. Conversations tell you why. You need both, but most tools only give you the first. We give you the second.
The problem we solve
Before nular
Support conversations are handled, closed, and forgotten. Insights are scattered across tickets. Teams run surveys and user tests to understand customers—while thousands of organic conversations sit unanalyzed.
With nular
Every conversation is analyzed in real time. Patterns emerge automatically. Your team gets specific, actionable recommendations for improving conversion. Urgent issues trigger immediate alerts.
Ready to find the gold in your conversations?
Book a demo and see exactly what insights are hiding in your customer messages.